That rather grand title is in fact the name of a stationery collection. I know I’m not the only one to find Alain de Botton’s tweets as deep as the lyrics from a Stereophonics song.* So I doubt I’m the only one to emit a deep sigh at the thought of reading such sentiments as ‘Failure is potential without any more time’ on a notebook or pencil. Or, God forbid, a box of twenty cards that you can share with your friends when conversation dries up at cocktail night.

The new Keep Calm, only (helpfully) handbag-sized.

* ‘Only takes one tree, to make a thousand matches. Only takes one match, to burn a thousand trees.’