A couple of weeks ago I had the pleasure of interviewing Tricia Guild, the founder of Designers Guild, at the launch of this season’s Madhuri collection. If you’re not familiar with the brand, its origins are in textiles and west London. Started in 1970 around Indian block printed fabrics, it is now a global lifestyle brand, famous for vibrant colour and elegant, outsized florals. Speaking to Tricia was very inspiring – she’s built this wonderful business on her own unique taste, and taken a huge following along with her. Not only that, but I was impressed with her desire not to repeat herself with each collection.

You can read the interview over on The Chromologist, as well as seeing the moodboards that Tricia had created for the newest collection. Again, these had the feel of something authentically hers, created out of the things she’s seen and experienced on her travels this year. As a little extra, Designers Guild invited me, and the other bloggers and journalists at the collection launch that day, to create a moodboard of their own. We were asked to pick out up to ten fabric, wallpaper, paint or other products from the showroom to make a moodboard from.

Here is mine – I have to admit to getting totally overwhelmed by the vast range of choice on offer. I have personally always loved Designers Guild’s signature oversized blooms, which often mix chintz, painterly brush strokes and photo-realism to create prints that are both classic and fresh. However I didn’t realise how many other styles they offer, from more cutting-edge digital prints to modern wallpapers featuring concrete effects. My moodboard is the work of someone attracted to the same colours over and over again… but the experience of picking my familiar favourites also opened my eyes to what else is out there. The swan vase featured is my own, of course.