Big Interiors News: Danish brand HAY opens the doors of its first proper UK shop tomorrow… and it’s not in London.

Where do you reckon it might be. Birmingham? Glasgow? Scunthorpe? Guess again. Interestingly the brand’s choice was driven partly by the architecture of the city – specifically the Georgian site of the shop (that’s a clue). Rather than just telling you where it is – where’s the fun in that? – I’m going to lead you on a trail to the answer. But first, some delicious pictures of HAY products and a close up of one of Emily’s House London’s rugs that I can’t stop looking at. It’s one of a larger collection that’ll be present in the new shop.

Head over to the Emily’s House London blog to find out where the shop is and read a little day-tripper’s city-guide to the location in question…